SOOYEON KIM
GRAPHIC DESIGNER / ILLUSTRATOR

KOA

REBRANDING / PACKAGE

ART DIRECTOR: Dustin Summers

KOA is existed brand, which is Kampinggrond of America.
The problem of the original logo is that it looks warning sign rather than comfortable camping gound, because of bold, primary color palette
and the thick lines. When I rebranded the logo, I tried to set completely different mood and marketing.